Cat&Mouse

Capstone Design Studio
Anna Teachout

Capstone Design Studio Anna Teachout

Design is an experiment — an experiment in boundary pushing. As we design, we test hypotheses about achieving desired outcomes for our users. Sometimes we encounter failed experiments - sometimes over and over again. But those failures are necessary. They lead us to the good, impactful designs that add value and delight to people’s lives.

Cat&Mouse

Cat&Mouse is an environmentally and pet health-conscious package of organic cat treats. The packaging is 100% biodegradable and transforms into a cat teaser toy. Cat&Mouse minimizes your negative environmental impact by being both compostable and multi-purpose. Each package is made from hemp twine and recycled paper printed with algae ink and is both recyclable and compostable after being reused as a cat teaser toy. The interior of the packaging is printed with cut and fold lines and a QR code linked to instructions for 
hand-crafting the cat toy.

My cat, Betty, was the inspiration for Cat&Mouse. The project was also driven by four trends in culture, commerce, design, and technology. The trends are: AtmosFear, Pet Indulgences, Handcrafting, and Alternative Materials.

Cat&Mouse_Hero

Project Process Book

Using the Design 4 Impact Formula, Culture Trend + Commerce Trend + Design Trend + Technology Trend = Design Proposition, I created Cat&Mouse. Cat&Mouse was designed with these trends in mind: AtmosFear, Pet Indulgences, Handcrafting, and Alternative Materials. I found that the pet industry creates a large amount of waste from food and treat packaging, so I decided to focus on designing cat treat packaging. I designed cat treat packaging that is recyclable, biodegradable, and transformable. Cat&Mouse is 100% biodegradable packaging made from hemp twine and recycled paper printed with algae ink. The packaging also transforms into a cat teaser toy.

Anna Teachout

About Me

Anna Teachout

Hi! I’m Anna. I am a student, designer, cheerleader, and soon-to-be Georgia Tech grad! As a designer, I am particularly interested in sustainability, soft product design, and storytelling. Through my designs, I hope to add value and delight to people’s lives while maintaining and improving the health of our planet.

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