To decide on the context of this project, I started researching current trends in design, commerce, technology, and culture. A trend from each category became a part of the inspiration and solution of My Aisle. These trends included gamification, online shopping, digital acceleration, and personalization. The overlap of current trends became the inspiration of My Aisle. Next I looked into similar services on the market to find an opportunity for design. 

As many consumers have migrated to shopping for groceries online rather than going to a physical supermarket, there is a want to have an exciting method of shopping online. Stores are also losing out on sales from impulse purchasing, and new products go unseen due to shoppers buying the same products. By having a more interactive method of online grocery shopping, shoppers can be enticed to buy different products as well as have an enjoyable experience outside of just adding items to their cart. This product targets anyone who buys groceries online or anyone who may be thinking about buying online rather than in-person.