Georgia Tech’s Make 10 Marketplace Levels Up in 2025:
By Melissa Alonso | December 4, 2025
Each December, the School of Industrial Design’s Make 10 Marketplace transforms the West Architecture atrium into a buzzing micro-economy of student-designed products. What began years ago as a modest class showcase has become one of the School’s most anticipated student events—an evening where design meets entrepreneurship, and where every object must survive the test of real manufacturing constraints.
This year’s 2025 marketplace reflects the course’s remarkable growth. The cohort swelled to nearly 40 students—up from about a dozen when the initiative first began—each required to design, prototype, and manufacture a batch of ten identical products for sale during the Launchpad Design Showcase. What sounds simple on paper quickly becomes a masterclass in time management, production planning, material selection, and the realities of valuing one’s own labor.
A Course Built Around Doing, Not Just Designing
Make 10 is the culminating project of ID 3803: Innovation and Entrepreneurship, taught by Professor of the Practice Stephen Chininis. The course challenges students to treat their studio work like a small manufacturing venture.
Chininis said one of the biggest lessons this year came from students discovering how to account for their own labor—something that clicks only once they begin producing at scale. Students “struggle with the cost of their own labor,” he explained, noting that understanding the value of one’s time is fundamental to bringing a product to market.
He also pointed out the common pitfalls. If a product requires hours of sanding or hand-detailing, “you’re in trouble,” he likes to tell the class. Students inevitably discover this firsthand—and quickly learn to redesign for manufacturability.
A Lesson in Labor: The Six-Hour Leather Belt
Perhaps the clearest example of this learning curve came from a student who initially planned to produce handcrafted leather belts. After timing her workflow, she discovered each belt took nearly six hours to make—and at the rate she was paying herself, she was effectively earning just five dollars an hour.
Chininis worked with her to reevaluate the design and business model. The revelation wasn’t discouraging, he said, but essential. It showed her—and the rest of the class—the real economics of handcrafted goods and the importance of designing for repeatability.
A Standout Project: Claire Walsh’s ONDO
Among this year’s thoughtful, inventive products, fourth-year industrial design student Claire Walsh stood out with ONDO, a sculptural wave-form desk organizer crafted from hardwood and wrapped with hand-applied leather. “It’s a desk stationery organizer, kind of marketed in the luxury product realm, mostly because of the materials that I chose,” she explained. Walsh said the concept emerged long before the object had a defined purpose. Her design grew from form, not function. She identifies as a “geometric designer,” noting that the project “originated from the form and was built around it, and then I found context for it.”
As she developed the piece, each curve began to suggest its own utility. “Each wave almost seemed to have a specific purpose,” she said, describing how she sized the diameters of the openings to accommodate objects like AirPods, pens, or small desk accessories. She refined the layout through iteration, learning how subtle shifts in the geometry affected not only the look of the organizer but how someone might use it daily.
Walsh said the class pushed her thinking both creatively and practically. For her, ONDO became an exercise in balancing craftsmanship with production strategy. “I’ve only ever made one-of-one products,” she said. “So figuring out how to make ten—how to make that process efficient without losing the quality—was a big learning moment.” The lessons she took from batch-manufacturing will follow her into future work, especially as she continues experimenting with hardwoods and leather in smaller personal projects.
Wooden Fruit Forms With a Twist
Another standout this year came from Vickie, a senior in Industrial Design who designed a collection of hand-turned wooden fruit forms—playful home objects that merge sculptural art with functional craft. “This is a model of what my final would look like,” she explained during her presentation. The wood for her final pieces was still in transit, so she shared a scaled visual model and material plans instead.
In addition to her fruit series, Vickie also experimented with hand-turned wooden bowls, exploring how different wood species respond to carving, sanding, and finishing.
Across the board, this year’s marketplace showed a rise in complexity and experimentation. In previous years, students have explored adaptive keyboards, sculptural home goods, and digitally manufactured stone, alongside traditional woodworking and leathercraft.
Why Make 10 Keeps Growing
Interest in Make 10 continues to soar. Students cite the appeal of building something tangible, selling their work, and testing their entrepreneurial instincts in a supportive environment. Faculty note that the hands-on nature of the course—paired with its real-world stakes—makes it one of the most authentic design experiences students encounter before graduation.
Projects from Make 10 have gone on to CREATE-X and even the InVenture Prize, proving that what begins as a batch of ten objects can spark much larger ventures.
A Marketplace That Teaches by Making
As the atrium fills with handcrafted objects, curious visitors, and eager student entrepreneurs, Make 10 becomes more than a class assignment—it’s a celebration of design craft, iteration, and the kind of problem-solving that only happens when students build something real.
Chininis encourages anyone curious about industrial design at Georgia Tech to experience it firsthand. “Don’t miss Launchpad and Make 10, where you’ll find the most unique gifts anywhere this holiday season,” he said.
The Launchpad Design Showcase, featuring Make 10, will take place:
Thursday, December 11, 2025 at 6–9 PM
Georgia Tech College of Design 247 4th St. NW, Atlanta, GA 30332
The event is free, but registration is required.
Whether you’re a designer, a supporter of the school, or simply someone who appreciates the creativity of emerging makers, the 2025 Make 10 Marketplace offers a rare glimpse into the next generation of design innovators—one handcrafted product at a time.
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