Joel Fleming

Senior

As an industrial designer, I strive to give meaning and beauty to everyday objects through intentional design and compelling product stories. Actively approaching problems through a holistic lens, my goal is to enrich lives while fulfilling real business and user needs.

I am proud to have been named the IDSA Student Merit Award finalist for Georgia Tech this year. During my time here I have also had the pleasure of serving as the Junior and Senior Studio Representative for our IDSA chapter and Keyshot Student Representative for Luxion. I have also previously had the privilege to intern at NCR where my team won Best Overall at their Intern Expo.

LinkedIn  |  Portfolio

Helmet Renders

Aegis

Aegis

Class:  ID 4061 | Instructor: Roger Ball

Most safety gear for bike commuters on the market focuses on visibility, but vigilance is also a crucial aspect of cycling safety. Like motorists, bicyclists need ways to augment their awareness. Aegis is a smart helmet for bicycle commuters that does just that. Aegis utilizes radar proximity sensors and AI to detect approaching vehicles from behind and predict their behavior. If the trajectory of the approaching vehicle is determined to be dangerous, Aegis audibly alerts the rider via integrated speakers above the ear.

Three renders of a medical device shaped like a parallepipided.

SediGraph IV

SediGraph IV

Teammate:  Ben Hammer
Class:  ID 3041 | Instructor: Kevin Shankwiler

Micromeritics came to us to redesign their SediGraph III Plus x-ray particle analyzer. Micromeritics is an industry leader in scientific instruments. However, their visual brand language and user experience failed to represent their dedication to high quality, high performance products. With a human-centered design approach, we were able to evolve their product to match their engineering expertise.

One of the biggest challenges in this project was designing to the engineering and manufacturing constraints. Space allocation and manufacturability in sheet metal were paramount. Through iteration and prototyping we were able to meet these criteria without sacrificing our dedication to user-centered design.

bike renders

Porsche Cycling: Century E-Bike

Porsche Cycling: Century E-Bike

Teammates: Sarah Haymans, Rachel Hu, Vaishu Merugu, Daniel Nixon, Joseph Nixon, Caleb Platt
Class: ID 3042 | Instructor: Kevin Shankwiler

The Century E-Bike by Porsche Cycling ushers in a new paradigm of transportation by elevating the bicycle to an aspirational commuter vehicle. In applying the Porsche standard of excellence to the modern bicycle, the Century features a performance oriented design with an aggressive rider geometry and carbon fiber frame, while still promising everyday practicality via electric pedal assistance and integrated lights, turn signals, and UI. The Porsche Cycling Century E-Bike redefines what it means to commute, while advancing electric micromobility adoption for a more capable and sustainable future.

lamp photos

Contrapposto

Contrapposto

Class: ID 2024 | Instructor: Steve Chininis

Contrapposto is a contemporary take on mid-century modern lighting design. Its asymmetrical tripod stance creates a distinctive gesture which changes as the viewer moves through the room. Designed for living spaces, the lamp offers adjustable area lighting and serves as a captivating statement piece. Contrapposto won First Place Industry Award for Sophomores at the Georgia Tech Spring 2019 Launchpad.

An image of a trike surrounded by the legs of several young men, and the team logo.

Build a Trike

Build a Trike

Solo Project

Since 1969 the Mini 500 tricycle race has been a beloved tradition at Georgia Tech. Teams are given a Radio Flyer tricycle to paint and modify, which they then race during homecoming.

Build a Tricycle and Make u(sic)ga Pay for It, also known as Build a Trike, are two time champions and the record-holding team for the Mini 500. I had the pleasure of being their design and branding lead for 2020, which included the logo design, the design of the trike's paint job, video production, and managing the team's Instagram account (@mini500champs, check us out!).

Our interdisciplinary team is built around taking this child’s trike race as seriously as possible, and we have way too much fun doing it. We took third place this year, and I thoroughly enjoyed putting my industrial design skills towards celebrating such a unique and entertaining Georgia Tech tradition.

clock

Disc Clock

Disc Clock

Class: ID 3803  |  ID: Steve Chininis

Disc is a re-imagination of the wall clock. With no moving hands, the quartz movement slowly rotates the entire face to tell the time. A pure statement of minimalism, subtle changes in finish, depth, and monochromatic value simplify information while giving the clock its unique character.

Disc was an exploration of home decor, Design for Manufacture and Assembly (DFMA), and entrepreneurship. I manufactured and sold ten units for Georgia Tech's Make 10 Marketplace.