Seo Jin Kim

Undergraduate

As a designer with a belief in designing with emotions, I pursue a goal of creating designs that evoke user's emotions and create memories. Believing design should be fun, I pursue my belief by using design as a medium to create joyful experiences and memories of a lifetime for users. The pure heart that longs for developing and creating designs that would bring people happiness and joy guides me to bring out my wildest imaginations to come alive within my designs. I want grow deeper and wider as an UI/UX designer to be the "full-stack" designer who can make innovative changes to the world. 

LinkedIn  |  Portfolio

Several renders of a wheel rim, in different setting or different colors.

MOMO x Hot Wheels

MOMO x Hot Wheels

Class: ID 3041  |  Instructor: Samuel Harris

MOMO x Hot Wheels project was a client-based project with a current MOMO senior product designer to design a new wheel for the brands. This is the final wheel design for MOMO and Hot Wheels and the actual sized MOMO wheel comes in two color choices, basic silver and basic gold, as the given color. The customer can change up the colors to their taste through personal customization for special variation to the wheels. The design closely follows the brand language of MOMO, charismatic, edgy, and sharp but with style. With the design details of having the spokes in different heights to create depth illusion and the triangle accents for hint of luxuriousness, the wheel fits to the brand like a puzzle.

Working with a real client had taught me ways to communicate and listen to the client's needs and wants, and to reflect them to the design to produce a product that satisfies the client. Learning to design to the client's need rather than my own need had pushed me to become a designer that knows how to work with them and to aid them in their needs.

Several renders of a rectangular pen, at different angles and with different colors.

Brand Language Project

Brand Language Project

Teammate: Madison Watts
Class: ID 3041  |  Instructor: Samuel Harris

Project based on performing brand analysis and to reflect them on a new product, the scope of the project was to analyze a given brand and create a writing utensil using the analysis. Given the Ray Ban brand, my partner and I have designed a luxurious but yet simple fountain pen that reflects the brand language of the Classic Wayfarer sunglasses.

The meaning behind choosing a fountain pen was because Ray Ban has been a very classical choice for sunglasses over decades of time, and we wanted to portray that through the type of writing utensil itself. Looking at the details, the viewing window on the side of the pen for the ink reflects the temple shape of the Wayfarer with the signature silver embellishment on the leg of the cap. Keeping the style of luxurious yet simple, the new born fountain pen reflects the Ray Ban brand's Classic Wayfarer from new perspective as a writing utensil.

Several renders of a organizer with different items and plants on it.

LUNA

LUNA

Class: ID 3041  |  Instructor: Samuel Harris

LUNA is an aesthetic desk organizer that mounts to the wall to save desk spaces. During the time of COVID19, world-wide college students are using their bedroom space as a multi-purpose room, especially for studying. From thorough research, the identified main problem in studying/working on desk was the issue of having limited space.

To help and solve this problem, LUNA was designed to help users maximize their desk area with a wall-mounted desk organizer that can be pulled down when in use, and pulled back up when it is not. The product not only serves as an organizer, it also has the purpose of being an aesthetic wall decoration with its built-in LED underneath the beautiful Scandinavian Moss to gently illuminate the room. On top of the moss having the function of showing natural aesthetics, it also has the function of absorbing sounds like a sound absorption pads to help users create quite and calming studying environment.

User can choose from variety of accessories such as rounded holder, clear box with lid, and hooks that comes with various sizes to fit different user needs. They can store school or desk items such as stapler, paper clips, or erasers inside the transparent box and store writing utensils in the circular holder for easy accessibility.

Images of a chair with a brace on it.

P-Fixer

P-Fixer

Class: Sophomore Studio ID 2024  |  Instructor: Stephen Chininis

P-Fixer is a brand new posture fixer introduced in the market that aids the user to have good posture when sitting on a chair for a long period of time. It helps the user to maintain a correct posture by pushing the user to the back of the chair with a gentle push of the cushioned arms. P-Fixer has a built in distance sensor that measures the distance between P-Fixer and the user's back. If the distance exceeds over 3 inches, the sensor will send a notification to the laptop that the user is using through Bluetooth to let the user know about their current posture and remind them to lean back for better posture. The arm of P-Fixer has long wire going through both of the entire arms to allow the user to adjust the arms to right position to fit his or her body shape. The outer part of the arms are covered with soft cushion to hide the wire and provide comfortable experience to the user. 

Renders of a wooden phone holder/amplifier.

Cradle Design

Cradle Design

Class: Sophomore Studio ID 2024  |  Instructor: Stephen Chininis

This cradle design is an interactive device holder that lights up when an device is place in the center of the product. The user places his or her phone or device on the holder by slightly pulling on the two slides to make space for the device. When the device is secured in place, the touch sensor built into the product allows the circular LED lights inside the glass caps to turn on. It is an interactive device holder to provide a colorful and bright experience to the user unlike other device holders in the market. 

Images of a planter with a hidden pocket.

Pot 'N Lock

Pot 'N Lock

Group Members: Autumn Fields, Jake Cooper, Madison Watts

Class: Sophomore Studio ID 2024  |  Instructor: Stephen Chininis

Pot 'N Lock is a safe that has an appearance of a decorative plant pot with soft potentiometers built on the outside of the pot to hide its purpose. Previously relying on either buttons or turn dials, our team chose soft potentiometers as a new method of unlocking the safe because of their clean interface and subtly. Even if the safe was found, a robber would have to locate the hidden soft potentiometers to find where to input the password. To interact, the user simply must slide their finer along the length of the soft potentiometer. The user can also change the password through phone app if they forget the password.