Hunter Spence

Lecturer, School of Industrial Design

Hunter Spence is a part-time lecturer in the School of Industrial Design and teaches Design of Interactive Environments. He comes to Georgia Tech from Second Story, a network of experiential design studios creating immersive, interactive experiences in physical places for both leading global brands and cultural institutions. As Executive Technology Director, he is responsible for setting and guiding the technology direction of capability development, project delivery, and R&D across all Second Story studios in Portland, New York, and Atlanta.

His professional passion is guiding interdisciplinary teams of technologists and designers to collaborate and create story-driven responsive environments that seamlessly integrate digitally activated canvases and materials in ways that inspire audiences to measurable action.


Georgia Institute of Technology, 2003, Bachelor of Science in Computer Science
Focus areas: Artificial Intelligence, Databases, and Human Computer Interaction


  • Georgia Institute of Technology – Lecturer, School of Industrial Design, 2017-present
  • Second Story Interactive Studios – Executive Technology Director, 2016-present
  • Second Story Interactive Studios | Atlanta Studio – Technology Director, 2013-2016
  • SapientNitro | Mobile & Emerging Experience COE – Integrated Delivery Lead, 2009-2013

Award-Winning Work

  • Textile Museum | Common Threads – 2015: Communicator Award of Excellence (Gold), AAM Muse Awards Winner, Creativity Media & Interactive Design Awards Best in Category (Platinum)
  • Goat Farm Arts Center | #Trashtag – 2014: Communicator Award of Excellence (Gold), SEGD Global Design Sylvia Harris Award & SEGD Global Design Honor Award, Red Dot Award Communication Design Winner, HOW International Design Merit Award
  • Whole Foods Marketplace | Avalon In-Store Experiences – 2014: Creativity International Awards Platinum/Best in Category, Communicator Award of Distinction (Silver), FAB Awards Winner, HOW International Design Merit Award, W3 Awards (Gold)
  • World of Coca-Cola | MyCokeArt – 2014: Communicator Award of Excellence (Gold)
  • Unilever | Smile Activated Share Happy Vending Machine – 2010: Cannes BRONZE Cyber Lion, Digital Out of Home - Most Innovative Technology/Platform, Silver Consumer Goods W3, 2010 Gold IAB MIXX
  • Coca-Cola | Interactive Vending Machine – 2009: Cannes GOLD Design Lions - A10 Point of Sale, Creativity Annual Awards - GUI Platinum Award, Creativity Annual Awards - Ambient Media Single Unit Platinum Award, IAB Silver International MIXX AWARDS