Wayne Li

Wayne Li

Oliver Professor of Design and Engineering

Contact

Telephone
Office
Design West, Room 254

Wayne Li

Oliver Professor of Design and Engineering

Education

Masters of Science in Engineering, Product Design: Stanford University 2005
Bachelors of Fine Arts in Design and Creative Technologies: University of Texas at Austin 1998
Bachelors of Science in Mechanical Engineering: University of Texas at Austin 1998

Biography

Wayne K. Li is the James L. Oliver Professor, holding a joint position between the Colleges of Design and Engineering at Georgia Institute of Technology. He leads joint teaching initiatives and advances interdisciplinary collaboration between mechanical engineering and industrial design through classes and the Innovation and Design Collaborative (IDC) and Design Bloc.

 Li's research areas include ethnographic research, multidisciplinary online education, and human-machine interaction in transportation design. His career spans industry and academia. Li has led innovation and market expansion for Pottery Barn seasonal home products, taught in Stanford University's design program, led interface development at Volkswagen of America's Electronics Research Laboratory, and developed corporate brand and vehicle differentiation strategies at Ford Motor Company. He has also worked as a product designer and mechanical engineer at IDEO Product Development. 

Li holds a Master of Science in Engineering from Stanford University, and undergraduate degrees in Fine Arts in Design and Mechanical Engineering from the University of Texas at Austin. He has additional continuing education in Industrial/Transportation Design from the College for Creative Studies. Li has been in his current role at Georgia Tech since Fall 2010, while also operating as a principal design consultant through Wayne Li Design since the same time.

Statement of Teaching Interest

Wayne K. Li is the James L. Oliver Professor, holding a joint position between the Colleges of Design and Engineering at Georgia Institute of Technology. He leads joint teaching initiatives and advances interdisciplinary collaboration between engineering and industrial design through the ID Minor program and the Innovation and Design Collaborative (IDC) aka "Design Bloc". Prof. Li serves as Director of the ID Minor Program.

Statement of Research Interest

Prof. Li has three main research interests: 

  1. User Interface / Experience Design: Focused on the interplay of physical hardware / software as pertains to hard goods (transportation, products, sustainable technologies, etc.)
  2. Ethnographic techniques using User Insights & Data Analytics: this area often involves customer experiences in the design of transportation, complex databases & the human contexts that drive them
  3. Connected Interdisciplinary Education: Advancing multi-disciplinary education in engineering and design through connected platforms, shared pedagogy and spaces.
Recent Scholarly Work
  • Li, W. Design Empathy and Contextual Awareness: Frames of Reference for the 21st Century Creative. Hachette Book Group, Laurence King Amazon Link Sept 2nd, 2025
  • CarHMI Europe: InCabin Sensing 2024: Lee, T., Helmuth, N., Wilson, J. and Li, W. Level 5 HMI Concept: How Might L5 Autonomy Affect Interior Occupant Sensing. June 2024 Berlin, Germany
  • Design Forge 2024: Li, W. Human Centered Design for Community: First Engagement: March 15, 2024 Elon University, Elon, NC 
  • Institute for the Future of Work: Future of Work 4IR Dialogue: Spotlight Address: A Global Perspective Exploring Scenarios for the Future of Work: The role of the University of Technology in building an innovation bridge between Industry and Academia in the Future of Work: University of South Africa | October 2022
  • Merzdorf, H. Li, W. “SketchTivity: Intelligent Sketching Tutoring for Engineering,” 2023 A2RU National Conference, Penn State College, Pennsylvania October 19-21.
  • Williford, B., Hilton, E., Li, W., Hammond, T., Linsey, J., “Exploring the Potential of an Intelligent Tutoring System for Sketching Fundamentals” - 2020 ACM Conference on Human Factors in Computing Systems (CHI'20), April 2020
  • B. Williford, and M. Runyon, and J. Cherian, and W. Li, and J. Linsey, and T. Hammond, “A Framework for Motivating Sketching Practice with Sketch-based Gameplay,” in Chi Play ’19, Barcelona, Spain, October 22-25, 2019.
  • Hilton, E., Li, W., Hammond, T., Linsey, J. Aug 2018 “Back to Basics: Sketching, not CAD, is the Key to Improving Essential Engineering Design Skills.” ASME 2018 International Design Engineering Technical Conferences and Computers and Information in Engineering Conferences- IDETC/CIE 2018