Ahura Pop-Up Exhibit
Group Members: Mary McGreggor, Rebecca Sun, and Mohammad Soudachi
(Bike Credit: Rebekah Hilton, Elizabeth Fristoe, and Bridgid Winston)
Class: Product Development Studio | Instructor: Kevin Shankwiler
A pop-up exhibit set in an urban up-and-coming city that reflects the Ahura lifestyle, a sub-brand of Mazda, and serves as the space to introduce the Ahura bike, Verge. Built for the young professional, the exhibit is open, modern, and approachable. The space is fun and interactive, and shows users that they are able to have an accessible and personalized biking experience in progressing through our exhibit. Our team created three floors to showcase the three stages of the user’s journey: before, during, and after, by creating each floor so that the user is able to transition through various segments of the journey with ease and comfort.
Floor 1: The beginning of the journey showcases an introduction to the Ahura bike and our brand. The Mazda car facing away from the space symbolizes that the user is leaving the car behind and beginning their bike journey. Additionally, a coffee bar provides a relaxing setting.
Floor 2: During the journey showcases an interactive experience, through analog and technological touchpoints. The bikes showcased on bike stands provide an analog experience to interact with the bike in a tactile way. The augmented reality stations immerse the user in an everyday bike commute. The shelving unit showcases different detailed features of the bike.
Floor 3: After the journey showcases the Ahura lifestyle through a patio and bar area for user to relax.
The Space Odyssey
Group Member: Larno Visser
Class: Parametric Product Modeling | Instructor: Kevin Shankwiler
A parametric life-size pull toy, entitled The Space Odyssey, is made from CNC cut wood and assembled using joint techniques.
The pull toy is modeled around the dimensions of the human body. In order to do this, we created a 2D stick figure of the human body in 3D modeling software before beginning the model of the toy. Changes in angles or dimensions of the stick figure of the human body would result in changes of the model, with each component updating with the changes.
To show the parametric updating capabilities, we created four separate 3D models based on these adjectives: aggressive, cautious, chill, and oblivious. We chose to change three angular parameters on each model: the arm, hip, and leg, to showcase the four variations of the toy that corresponded to each of these adjectives.
The full-scale model we chose to create was the aggressive variation of the pull toy.
Class: Sophomore Studio | Instructor: Lisa Marks
An overhanging lamp meant for the bedroom, entitled Lueur, provides a compromise between ambient and task lighting that can be used for tasks such as reading or relaxing.
The construction of this lamp consists of a wooden base, conduit pipe for the tubing, a metal hook to hold the lamp shade, metal wire to attach to the hook and wood frame of the shade, white fabric used as the shade, and a light bulb with a cord. The cord of the light bulb runs through the tubing, wraps around the hook, and the light illuminates the fabric from the inside. The lamp stands 90 inches tall so that the light is a comfortable distance from the user’s head and face.
The long, narrow wooden base provides support for the lamp and also allows the user to slide the lamp under the bed, taking up minimal space. Additionally, the industrial feel of the lamp provides the user with a modern piece that fits into their home.