Project Process Book
Developing this conceptual start-up was challenging, but ended up being very important to me personally. This project truly matters to me because it addresses the social construction of set gender rules and the life limitations they initiate, which in this case is influencing women to not apply for a job field they are fully capable of, truck driving. Due to the transforming age of gender norms and gender fluidity, I wanted my project to respond to this trend of women being more comfortable working socially labeled "blue-collar" jobs. Again, working on this project gave me much gratification to design a solution that could be applied to a real-world social issue of gender inequity.