18 Wheelin' Women

Capstone Design Studio
Allie Paschal

Capstone Design Studio Allie Paschal

Design is invisible and assumed, for good reason - assumed to be intentional, obtainable, convenient, appealing, and usable. When design is not assumed, it becomes visible because it is not connected with the above-mentioned criteria.

18 Wheelin' Women

For my Capstone Project, I chose to research women and semi-truck driving. Somewhat of a peculiar topic, but the trend of the trucking industry being projected to need over one million new drivers over the next decade drove me to choose this project. But this project quickly turned to a problem when I noticed that women only make up 7% of the trucking industry. WHY? There are many barriers to entry for women to endure to become a truck driver: unconscious bias in job applications, unsafe and unsupportive Commercial Driver's License (CDL) training environments, and the CDL training school costs. After finding these barriers and insights, there came a way to tackle the issue: create a business start-up that recruits and trains only women to obtain their CDL and become a trucker. With 18 Wheelin' Women, we can fill these many open truck driving jobs with women because our steering wheel sees no gender.

18 Wheelin' Women Process Book Cover

Project Process Book

Developing this conceptual start-up was challenging, but ended up being very important to me personally. This project truly matters to me because it addresses the social construction of set gender rules and the life limitations they initiate, which in this case is influencing women to not apply for a job field they are fully capable of, truck driving. Due to the transforming age of gender norms and gender fluidity, I wanted my project to respond to this trend of women being more comfortable working socially labeled "blue-collar" jobs. Again, working on this project gave me much gratification to design a solution that could be applied to a real-world social issue of gender inequity.

Allie Paschal

About Me

Allie Paschal

Hi! My name is Alexandra Paschal, but I go by Allie. I am a fourth-year GTID student also studying Business-Marketing, and I am planning to graduate after the Spring 2021 semester. I have a strong passion for creative-problem solving, and being in the Industrial Design program has only let me enhance this skill. Also through GTID, I have been able to adjust to managing harsh deadlines, truly embracing empathy, and learning to collaborate with others. I can only hope I can continue to utilize these skills as well as improve them post-graduation!

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